Let’s Read About What to Say When Customers Think You’re Too Expensive at the time of sales.
If you’ve worked in the industry for any time, you’ve probably heard this criticism before. As a designer, your first instinct could be to be angry, but clients frequently have preconceived beliefs about the profession and the value of your skills. Take the time to figure out why they feel this way before you lose your cool – it might just save you a project. Negotiating isn’t always a negative thing; some clients prefer to do business this way. However, there may be hidden meanings underneath their accusations of exorbitant costs.
A REFLECTION OF VALUE IS THE PRICE
Your customer considers value to be two things::
- When the value exceeds the fee, it’s a wonderful deal.
- When the charge exceeds the potential value, it’s excessively pricey.
It can take some time to get the delicate price/value balance right. If you’re charging a premium for your services, you should be providing a superior product. While you want to make as much money as possible, you must charge an amount that is reasonable for the value of your service. After all, your prospective client can always go to Google and find 20 cheaper designers in a matter of minutes. You’re probably not charging enough if no one ever tells you that you’re too costly.
If someone tells you that you’re too pricey, don’t immediately cut your pricing. If you provide a lower discounted rate, people will instantly believe that by pressing you harder, they can get a better deal. Listen to what they have to say about why they think your prices are excessive. Take the time to figure out why they’re worried about your interest rate.
You’re probably not charging enough if no one ever tells you that you’re too costly.
RESPONSE #1: IN RELATION TO WHAT?
When you can tell the client is comparing designers’ prices, this is a good technique to adopt. Clients may complain that your fees are too high in comparison to those of other designers they’ve contacted. You have no influence over whether another designer will charge only $200 for a website. Explain why you don’t charge $200, and if the client still doesn’t want you, find clients who are willing to invest in your worth.
RESPONSE #2: IGNORE IT
Don’t defend your rates if you don’t want to. If you have a lot of business coming in, it might be wiser to go this path rather than wasting time attempting to justify your pricing.
RESPONSE #3: INQUIRE ABOUT THEIR BUDGET
Giving clients an hourly charge may make them uncomfortable. If you question them about their budget, they will be able to provide you with a specific figure. For instance, if their budget is $3,000, explain to them what they can do with that amount. This way, the client’s expectations are established from the start. Clients without a budget are unlikely to purchase your services and may not be worth pursuing. Inquiring about their financial situation is a wonderful approach to determine how serious they are about continuing.
RESPONSE #4: DO YOU REALLY NEED MY SERVICES?
Clients who think you’re too expensive often just want a break from the work they know they have to accomplish. When a client is unable to make a decision but does not want to say no, this occurs. Mentioning the price is the quickest approach to get someone to back out of something they no longer want. “I don’t really need to update my site right now; it can wait,” or “creating a website is such a nuisance.” Propose to these clients that they contact you in the future when they are ready to collaborate on the project with you.
CHEAP CLIENTS WILL ALWAYS BE CHEAP CLIENTS
There will always be business owners that do not recognise the worth of design and so do not comprehend your pricing. Don’t spend your time with these clients; they’ll become a major headache later because they expect everything for nothing. Take it as a red flag if they are excessively demanding about your rates from the start. This implies they may later complain about invoices and be difficult to recover fees from.